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Macerich
Macerich Media Network
The Screenverse deal is the template other operators are watching: keep direct sales in-house, hand programmatic demand to a specialist sales house.
OperatorMacerich
ModelIn-house direct sales + exclusive programmatic partner (Screenverse)
LaunchedOngoing; Screenverse programmatic partnership announced January 2026
Indexed properties36 across 15 states
Scale35+ centers, roughly 345 digital displays, 270M+ annual visits.
Audience dataCenter-level traffic and visit measurement.
Inventory
- Digital spectaculars (double-sided, with audio)
- Digital ad panels
- MAC Connect HD kiosks
- Backlit kiosks & banners
- Wallscapes and escalator graphics
- Exterior digital billboards
How to buy
Direct with Macerich, or programmatically via Screenverse through Vistar, Place Exchange and Hivestack.
Largest indexed properties
| Property | Market | GLA (sq ft) |
|---|---|---|
| Green Acres | Valley Stream, NY | 2,042,000 |
| Scottsdale Fashion Square | Scottsdale, AZ | 1,884,000 |
| Tysons Corner Center | Tysons, VA | 1,854,000 |
| Freehold Raceway Mall | Freehold, NJ | 1,549,000 |
| Annapolis Mall | Annapolis, MD | 1,500,000 |
| FlatIron Crossing | Broomfield, CO | 1,417,000 |
| Chandler Fashion Center | Chandler, AZ | 1,320,000 |
| Washington Square | Portland, OR | 1,302,000 |
| Danbury Fair | Danbury, CT | 1,275,000 |
| SanTan Village | Gilbert, AZ | 1,196,000 |
| Kings Plaza Shopping Center | Brooklyn, NY | 1,146,000 |
| South Plains Mall | Lubbock, TX | 1,136,000 |
Coverage
Arizona (7), California (10), Colorado (2), Connecticut (1), Illinois (1), Indiana (1), Iowa (1), Maryland (1), New Jersey (2), New York (4), North Carolina (1), Oregon (2), Pennsylvania (1), Texas (1), Virginia (1)
Planning against this portfolio?
The intel tier carries named seller contacts, per-property screen counts and programmatic availability.